BMW X3 Buyers will be able to see their Vehicles Being Built through an Online Video Portal

BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina.

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

BMW makes use of a total of seven cameras which track the X3 through the various stages of final assembly. The company added that the videos do not have an expiration date and can also be downloaded and shared.

To watch or download the footage, customers will have to create a My BMW account on bmwusa.com website and entering their X3 order number or VIN. The BMW X3 Customer Video Portal program kicks off today, January 20th.

BMW X3 Buyers will be able to see their Vehicles Being Built through an Online Video Portal

BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina.

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

BMW makes use of a total of seven cameras which track the X3 through the various stages of final assembly. The company added that the videos do not have an expiration date and can also be downloaded and shared.

To watch or download the footage, customers will have to create a My BMW account on bmwusa.com website and entering their X3 order number or VIN. The BMW X3 Customer Video Portal program kicks off today, January 20th.

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BMW Drives New 2011 X3's Prices Down, Starts from $37,625

BMW has announced U.S. pricing for its all-new, second-generation X3 before the crossover model arrives in dealerships at the end of the year. Customers can choose from two variants, the X3 xDrive28i that comes with a 3.0-liter inline-six engine producing 240HP and a base price of $37,625, or the X3 xDrive35i with a 300HP turbocharged-six priced at $41,925. Both prices include $875 destination and handling fee.

According to the Bavarian firm, the entry price for the X3 is $2,100 lower than the previous generation model [2010 X3] which started at $39,725.

The two new X3 models come equipped with a standard 8-speed automatic transmission and BMW's xDrive intelligent all-wheel drive system, as well as with Bluetooth connectivity, iPod/USB interface, anti-theft alarm system, and on the X3 xDrive35i, standard Xenon Adaptive Headlights.

The new X3 is built exclusively at BMW's Spartanburg, S.C. factory, with the company claiming that customers will be able to make changes to their vehicle order until six days prior to the start of production.

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BMW’s South Carolina Factory May Get Fourth Model, Possibly 3-Series

BMW is considering adding a fourth model to its Spartanburg, South Carolina factory in order to further compete with U.S. luxury market leaders Lexus and Mercedes-Benz.

The Bavarian firm's chief, Frank-Peter Arndt believes an additional "volume model" could be added to Spartanburg's production line. The introduction of a fourth model would help reduce BMW's exposure to foreign currency, which presently tops US$14 billion. IHS Automotive analyst Rebecca Lindland believes the 3-Series is the most likely candidate for production at Spartanburg: "The 3-Series is a no-brainer." she said.

Of the 1.07 million vehicles BMW delivered last year, 397,103 of them were 3-series models. In spite of a 9.2% rise in U.S. sales from January to September 2010, BMW is still trailing behind Mercedes-Benz and Lexus.

The Spartanburg factory - which makes BMW's X5 and X6 SUVs - recently underwent a US$750 million renovation to squeeze in the compact X3. The introduction of the latter model meant an increase in BMW's U.S. production capacity by a whopping 50%. Roughly 70% of the vehicles built in Spartanburg are exported, with more than 65% of the component parts sourced from North American suppliers.

Giving further credence to the 3-series at Spartanburg rumor is the December 2009 announcement by rival Mercedes-Benz that it would begin building the C-Class at its Alabama factory. It only figures that BMW would want to face this threat head on.

By Tristan Hankins

Source: Bloomberg

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First Drive: 2011 BMW X3

Refined, Not Redefined

Long before the segment-bending X6, BMW's crossover strategy was simple: offer the utility of a traditional SUV but in a package that's not only luxurious, but fun to drive. The original X5 Sport Utility Activity Vehicle kicked things off in 1999, and only a few years later, the smaller X3 arrived.

Now, luxury crossovers are a dime a dozen, and automakers are clamoring to be a part of the small CUV segment. In just the past few years, we've been introduced to the Audi Q5, Mercedes-Benz GLK, Volvo XC60 and Infiniti EX35, among others. But as the X3 aged, its unusually harsh suspension and not-so-great interior plagued sales. In 2004, BMW moved roughly 35,000 X3s off dealer lots, and just last year, that number dropped to less than 10,000. Things aren't looking good for 2010, either.

Instead of trying to reinvent the formula, BMW has improved on the X3's original idea by offering more refinement, top-notch driving dynamics and heaps of technology focused on efficiency and connectivity. The end result is a compact crossover ready to regain its spot at the head of the class. Find out if BMW succeeded after the jump.


One of the primary issues that needed addressing was the X3's design. That's not to say the original X3 wasn't attractive, but its styling grew more outdated with each year, not only within the segment, but within the BMW lineup. The 2011 X3 uses the full suite of modern day BMW design language – larger, upright dual-kidney grille; angular, sideways-T taillights – and 80 percent of the time, it looks great.

The other 20 percent? When looking the X3 in the eyes, there's a strong character line below the headlamp cluster that's been softened, and the clear headlamp surround is more squared off. The end result is an oddly awkward front fascia, as if BMW's designers sculpted the new X3 and then realized they forgot to add headlights. It isn't horrible by any means, it just looks... off.

 We like the side profile of the new X3 with its stronger character lines and upward slope to the rear window, and things are crisp, clean and fresh out back. We highly recommend opting for the Sport Activity Package ($1,550 or $1,850, depending on model) as it adds the X-Line exterior trim treatment and larger, more attractive wheels. Still, standard-issue X3s like our tester aren't too hard on the eyes, and while the overall design is sleek and fresh, it lacks some of the unique visual interest that you'll find on a Volvo XC60 or Mercedes-Benz GLK.

The X3 is slightly larger than its outgoing model, gaining 3.1 inches in length (183.0 total), 1.1 inches in width (74.1 inches) and 0.5 inches in height (65.4 inches). BMW points out that the new X3 is similar in size to the first-generation X5, and this dimensional increase means the automaker's smaller X1 will have more breathing room within the X Series. However, because the X3's proportions haven't grown all that much, interior dimensions haven't been greatly improved, either. In fact, front headroom and rear legroom have actually decreased for 2011.

At first glance, the X3's interior feels a bit cramped for both the driver and front passenger, partially due in part to the wider center console and more sculpted, downward-sloping dash. If you've been in any of the latest crop of BMWs, the center stack will look extremely familiar, with the 8.8-inch iDrive screen placed front and center within the sloping lines of the dash. The integrated infotainment system has come a long way since its introduction in the 7 Series, and iDrive is more intuitive than ever. The X3's setup uses BMW's new ConnectedDrive software that offers enough features to make your iPhone jealous, including the ability to display e-mails when the vehicle is stationary, as well as a text-to-speech functionality that reads messages through the audio system while on the go.

Overall levels of interior refinement are top notch, and though the cabin isn't as stylish as what Volvo has done with the XC60, it isn't as cold and grey as the Mercedes GLK, and the controls are simpler and easier to navigate than the ones found in Audi's Q5. All of the seats are comfortable and supportive, especially the optional sport chairs fitted to our tester. Rear seat passenger room isn't as generous as the X3's size would lead you to believe, and the back seats cannot be moved forward or backward – something that would help greatly, especially when longer-legged folks are seated in the front.

At its launch, BMW will be offering the X3 in two flavors: xDrive28i and xDrive35i, using the same gasoline powerplants that we enjoy in the 3 Series sedan. An all-new xDrive20d four-cylinder diesel option is available in other markets, and naturally, BMW tells us that this model is "being considered" for American consumption. It's the typical response whenever we ask about diesel offerings, though BMW is seriously considering it, especially since sales of the diesel-powered X5 have exceeded original expectations.

We tested the higher-end xDrive35i, powered by BMW's delicious new N55 turbocharged 3.0-liter inline-six. 300 horsepower and 300 pound-feet of torque is more than enough to motivate the 4,222-pound 35i, and even with all-wheel drive, this X3 can do the 0-60 sprint in just 5.5 seconds on its way to an electronically limited top speed of 130 miles per hour. The naturally aspirated 3.0-liter mill in the 28i offers 240 hp and 221 lb-ft, meaning it'll take you 1.2 seconds longer to hit 60 mph, but we don't envision this engine ever feeling sluggish or underpowered. Even BMW's base engines are sweet-working mills these days. Unfortunately, none of the X3s on our drive program were fitted with the 28i setup, but if our experience in the 3 Series is anything to go on, we don't expect any thumbs-down verdicts for the base X3 engine configuration.

Both the 28i and 35i use a new eight-speed automatic transmission with manual shift function (steering wheel-mounted paddles are available on the 35i), and though official EPA fuel economy numbers have yet to be released, we're fairly confident that even the potent xDrive35i will be able to achieve a combined MPG number somewhere in the mid-20s. U.S.-spec X3s are no longer available with a row-it-yourself manual transmission, and to be honest, we don't really mind. The eight-speed auto is good stuff, and as much as we love a proper manual box, there just isn't a business case for that sort of thing in small crossovers. We need to stop crying about it.

Having eight cogs to stir through aids efficiency, though the transmission has an odd tendency to hesitate ever so slightly just before a gear is engaged. This is extremely noticeable in the sportier drive settings when you aren't using the manu-matic function, and though this quirk is dulled a bit in the standard drive mode, it's still present. That aside, gear changes are still smooth as butter and unlike other eight-speed automatics, the X3 makes the most of its low-end torque power to avoid the constant need to downshift when prodded to pass. The optional paddle shifters are a nice bit of added driver involvement, but we much prefer leaving the shifter in D and letting the X3 do the work itself – with eight gears to choose from, you'll be clicking the paddles an awful lot.

The X3s that BMW brought for us to test were all European-spec models fitted with the automaker's new start/stop system – something that won't be offered on U.S.-spec cars. This is BMW's first application of start/stop with an automatic transmission, and we applaud the smoothness and fluidity of the engine firing up just before taking off from a stoplight. Will we ever see BMW's start/stop functionality on cars slated for North American duty? It isn't in the cards quite yet, but BMW's executives told us to test it and give feedback about whether or not we think it's a useful addition to the X3 experience. Our verdict: Offer it in the States, even if it's a stand-alone option. In a time when fuel economy numbers can truly make or break potential sales, adding another MPG or two to the X3's window sticker certainly can't hurt.

BMW is coming through loud and clear on the sport part of its SAV nomenclature, especially with the addition of the optional Dynamic Driving Control and Dynamic Damping Control systems. This is the same sort of setup found in the 5 and 7 Series cars, where drivers can switch between Normal, Sport and Sport + modes, and an all-new five-link rear axle system dramatically improves overall ride comfort – perhaps our biggest complaint about the last-generation X3. The added 1.1 inches of width and our tester's larger 18-inch wheels with 245/55-series tires help to keep things planted and solid on the road. All in, the X3 has lost the harsh ride quality of the first-generation model while still retaining a level of firmness and confidence that you'd expect from a BMW.

Things are perfectly pleasant with the X3 left in Normal mode, but for drivers with an enthusiast soul, Sport and Sport + is where it's at. Here, the throttle response is sharper and the electric power steering offers more weight and feedback, though still providing a linear steering feel lock-to-lock. Additionally, the transmission comes into tune to the sportier driving style – it's more eager to hold a gear up to the redline and keeps your tach needle pointed right in the heart of the X3's powerband. If you're worried about sacrificing fuel economy, the driving control systems allow you to configure Sport mode to only improve the chassis, leaving the transmission alone, and unless you're seriously pushing the X3 down some challenging canyon roads, the eight-speed auto does a fine job of providing power on demand in its normal drive setting.

The new X3 hits dealerships later this year with the majority of sales expected to begin in the first quarter of 2011. The cost of entry is $37,625 for xDrive28i models and $41,925 for xDrive35i models, and in true BMW fashion, there will be an extensive options list encompassing things like sport, convenience and premium packages. What's more, BMW will be offering custom interior and exterior color packages, and consumers will be able to receive videos of their individual X3 as it moves through the different build phases within the automaker's Spartanburg, South Carolina plant.

We don't find many faults with the 2011 X3, but if we're honest, there isn't a lot to get excited about, either. What BMW has done is simply rework and refine its small crossover instead of jumping through hurdles to redefine its image. That's fine, but the end result is a vehicle that reeks of anonymity. It's the perfect vehicle for people... who have things... and like to drive to places. It's an entertaining, involving steer out on the road, but it won't turn heads like a Mercedes-Benz GLK, it doesn't look as classy as an Audi Q5 and doesn't speak of uniqueness like the Volvo XC60. Still, anonymity isn't all that bad, particularly when you have 300 hp on tap.


Source-autoblog.com



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2011 BMW X3

The all-new 2011 BMW X3 will be among the most economical and fuel-efficient mid-sized SUV’s when it arrives in the UK in late November. The entry-level 2.0 litre 181bhp manual X3 xDrive20d will offer combined fuel economy figure of 50.4mpg and CO2 emissions of 149g/km, 147g/km with automatic transmission. The X3 eclipses the Audi Q5 2.0 TDI 170 by 4.8mpg and 14g/km.

The new SUV is bigger than the outgoing model. The 2011 X3 is now measuring at 4,648mm, more than 75mm longer, width decreases by 4mm at 1,855mm and height rises by 14mm at 1,675mm. The wheelbase is also bigger by 15mm to 2,810mm, enough to increase by boot by 70 litres, to 550 litres.

As well as the 181bhp 2.0 litre, 4 cylinder diesel in the xDrive20d, BMW will add a 3.0 litre 302bhp, turbocharged straight six petrol dubbed xDrive35i, rivalling directly with the Land Rover Freelander 3.2i T6, Audi Q5 3.2 FSI Quattro and Volvo XC60 3.0 litre T6. The xDrive35i will emit 204g/km and will return around 32.1mpg combined and will be mated to a ZF 8-speed automatic transmission.

The diesel will come with the choice of either a 6 speed manual or an optional ZF-engineered 8 speed automatic. Both gearboxes offer a standard stop-start function and operate with the brake energy recuperation system.

More X3 variants are in the pipeline; a 254bhp 3.0 litre xDrive28i petrol and a 201bhp xDrive23d twin-turbocharged, 4 cylinder diesel. These engines are due in Summer 2011. A FWD is available, however, no rear-wheel-drive is planned for the UK, although BMW is still considering launching the model in North America.

Production of the new X3 will take place at BMW’s Spartanburg facility in North America alongside the X5 and X6. Prices in the UK start from £30,490 and for that, you get 17” alloy wheels, x6 airbags, stop/start, cruise control, front & rear fog lights, DSC (Dynamic Stability Control) w/ hill-start assist & hill-descent control, heated windscreen, gear-shift efficiency indicator, tyre pressure warning system, front & rear parking sensors, automatic rain & windscreen sensor, leather interior w/ 60:40 split folding rear seats, roof-rails, automatic climate control, ambient lighting, auto-dimming rear-view mirror and multi-function leather steering wheel as standard.