Geneva Preshow: 2012 Kia Rio Revealed in Detail, gets 1.2-liter Turbo Gasoline Engine

Kia's product assault continues with the presentation of the all-new Rio subcompact, which will receive its world premiere together with the new Picanto at the forthcoming Geneva Motor Show in the beginning of March.

The latest car to be revealed by Kia boasts a far slicker exterior design than the current Rio bringing it in line with the rest of South Korean company's passenger model range. There are no photos of the interior, but Kia says its newcomer "will deliver a high level of quality previously associated with larger models" along with a wider selection of trim options.

The Korean firm's Ford Fiesta-sized vehicle features a wheelbase extended by 70 mm (to 2,570 mm) compared to the outgoing Rio thus promising to offer improved passenger space together with an increased cargo capacity to 292 liters for the hatchback body style. Exterior dimensions changes include: +55 mm (overall length), -15 mm (height) and +25 mm (overall width).

In Europe, the firm's B-Segment contender will be offered with a comprehensive range of petrol and diesel engines including a 1.1-liter diesel unit delivering 70-horsepower and CO2 emissions from as low as 85 g/km.

But the big surprise is the announcement of an all-new 1.2-liter Turbo Gasoline Direct Injection (GDI) that will be available from 2012, and which will offer the Koreans a significant advantage over its Japanese rivals.

Soon-Nam Lee, Director of Overseas Marketing for Kia, commented: “This new model is a big step forward. The Rio has always been successful, and with this new incarnation we have a car that people will want to buy for its looks.”

The new Rio will go on sale in Europe as a 5-door model this fall, with a 3-door to be introduced into the range in early 2012. Pricing and full range details will be announced nearer the on-sale date.

Geneva Preshow: 2012 Kia Rio Revealed in Detail, gets 1.2-liter Turbo Gasoline Engine

Kia's product assault continues with the presentation of the all-new Rio subcompact, which will receive its world premiere together with the new Picanto at the forthcoming Geneva Motor Show in the beginning of March.

The latest car to be revealed by Kia boasts a far slicker exterior design than the current Rio bringing it in line with the rest of South Korean company's passenger model range. There are no photos of the interior, but Kia says its newcomer "will deliver a high level of quality previously associated with larger models" along with a wider selection of trim options.

The Korean firm's Ford Fiesta-sized vehicle features a wheelbase extended by 70 mm (to 2,570 mm) compared to the outgoing Rio thus promising to offer improved passenger space together with an increased cargo capacity to 292 liters for the hatchback body style. Exterior dimensions changes include: +55 mm (overall length), -15 mm (height) and +25 mm (overall width).

In Europe, the firm's B-Segment contender will be offered with a comprehensive range of petrol and diesel engines including a 1.1-liter diesel unit delivering 70-horsepower and CO2 emissions from as low as 85 g/km.

But the big surprise is the announcement of an all-new 1.2-liter Turbo Gasoline Direct Injection (GDI) that will be available from 2012, and which will offer the Koreans a significant advantage over its Japanese rivals.

Soon-Nam Lee, Director of Overseas Marketing for Kia, commented: “This new model is a big step forward. The Rio has always been successful, and with this new incarnation we have a car that people will want to buy for its looks.”

The new Rio will go on sale in Europe as a 5-door model this fall, with a 3-door to be introduced into the range in early 2012. Pricing and full range details will be announced nearer the on-sale date.

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2012 Kia Picanto

2012 Kia Picanto

2012 Kia Picanto

Kia Launches its First Hybrid Model, Says Hybrids to be Available in Europe by 2013

Following in the footsteps of its mother company, Hyundai and its recently launched Elantra LPI Hybrid, Kia has introduced its first commercialized hybrid - electric car onto the Korean market. As its name suggests, the Forte LPI Hybrid utilizes the same drivetrain with the Elantra that comprises of a 1.6-liter LPG (Liquefied Petroleum Gas) engine, a 15kW and 105Nm electric motor and a Continuously Variable Transmission (CVT). The hybrid system is also equipped with Kia's Intelligent Stop and Go system.

Furthermore, the Korean automaker's engineers honed the Forte sedan's aerodynamics by applying different front/rear bumper skirts, aluminum wheels and rear spoiler as well as using a special cover for the lower part of the engine room and centre floor. These changes resulted in a lowered air resistance of 0.26 Cd, compared to 0.29 Cd for the standard, petrol-powered Forte sedan.

The Forte LPI Hybrid has a combined fuel efficiency of 17.2km per liter of LPG which Kia says is the equivalent of 21.5km/liter (50.6mpg US, 60.7mpg UK or 4.7lt /100 km) in a standard petrol engine.

While the LPG-hybrid version of the Forte won't be making it to other markets outside Korea, Kia said that it the company is currently working on petrol-powered and plug-in hybrids that are likely to arrive in European showrooms by 2013.

Kia Soul in Police Outfit to Patrol Sussex Streets

A local Kia dealer has donated a 'vanilla-cream' Soul to the Sussex Police department in the UK for use in their neighborhood policing program. While you won't be seeing the Soul chasing law-breakers on the highway, the small crossover will be used by the team of Police Community Support Officer's (PCSOs) as part of their routine street briefings and the general safe-keeping of Horsham South's communities.

"The car is as highly visible as we are!" said PCSO Charlotte Whittaker. "We were delighted to have been given a car by Toll House, but to have one that turns heads as swiftly as this one does only helps us become more visible to the public."

Toll House Kia, which provided the police-branded Soul Shaker to the Sussex Police department for a year, said that it will replace the car after six months.

Kia Officially Reveals Cee'd Facelift, Says Two More New Models to Premiere in Frankfurt

After the first photograph of the Cee'd facelift hit the web ahead of time earlier this week, Kia came out with an official press release and a high-res version of the teaser shot. Besides the obvious styling changes to the bonnet plus alterations to the bumper, grille and light clusters which bring the Cee'd into line with Kia's latest models like the Soul, the Korean automaker said that the 2010MY also features enhancements to the interior in terms of specification and design including a revamped center console and an upgraded audio system with Bluetooth connectivity.

Furthermore, Kia's European division mentioned that the refreshed Cee'd will be revealed to the public for the first time at this year's Frankfurt Motor Show alongside "two all-new Kia models".

We do know that one of these models will be Kia's yet-to-be named, small MPV that will rival the Opel Meriva and its ilk but we have no information on the other vehicle. It could be that Kia is referring to the European-spec version of the Sorento that made its world debut at the Seoul Show this past April but then again, it might be an entirely new model. We'll wait and see.

Super Bowl Car Ads: I’d Score It Kia 1, Chevy 0

Let’s face it: if your team isn’t playing in the Super Bowl, half the game’s entertainment value is going to come from the ads. Every single advertiser pulls out all the stops to film a budget-blowing spot for the Super Bowl, because it ensures they’ll get their product in front of millions of beer and hot-wing fueled television viewers. Short of staging your own halftime “wardrobe malfunction”, there’s no better way to build brand awareness than with a Super Bowl ad that stands above the rest.

Kia is on a roll these days, launching one successful new model after another. The new Optima is a stunning car, and its quality is on par with anything else on the market these days. Kia’s already known for their Super Bowl ads, since it’s kind of hard to forget a marital aid getting down with a sock monkey on a road trip. How to top that for this year? I won’t spoil the video (below), but I’ll say this: it’s got super villains, aliens, and hopped up Mayans (or Aztecs; I always get them confused).

Chevy’s ad for the Camaro, on the other hand, just doesn’t cut the mustard. Sure, it’s got good visuals (and a stunning blond), but where’s the plot? where’s the build-up, where’s the conflict, where’s the resolution? Why do I get the feeling that the narrative is exactly how the ad agency came up with the idea? Like the bulk of their “Chevy Runs Deep” ads, this one just leaves me scratching my head and thinking about what could have been.

Record Audience to Make Super Bowl Advertisers’ Financial Efforts Worth While

Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North America, a record audience is expected for this year’s game, which means that, overall, manufacturers might end up with a bargain.

With recent Super Bowls constantly surpassing forecasts for viewers, advertisers didn’t want to risk last minute premiums and bought their ads from New Corp.’s Fox in October.

“This is something we view as a very smart investment,” Scott Keogh, chief marketing officer of Audi of America, said in an interview. “This is our fourth Super Bowl, and every year has over-delivered.”

Advertisement prices peaked two years ago, when the average cost for a spot was $3 million and was marginally reduced in 2010 to about $2.97 million. For 2011, Fox may have charged more than $3 million for an ad, according to Needham & Co analyst, Laura Martin, who also estimates that the Green Bay Packers vs Pittsburgh Steelers game could generate up to $300 million in advertising sales, well over the $213 million recorded in 2009.

“Sunday, Feb. 6, 2011, will be the single highest-revenue generating day in the history of Fox,” Lou D’Ermilio, a spokesman for Fox Sports, said in an e-mail, while declining to comment on the actual rates.

The soaring audience numbers have attracted a record number of six carmakers, ordering airtime for nine brands during the game. Mercedes will be promoting its cars for the first time at the Super Bowl XLV, while BMW is back after a 15-year hiatus. Kia and GM are also on the list and, as a general rule, viewers can expect a plethora of creative, humorous ads, meant to deliver a so-called “cinematic moment”.

“You need to entertain and have some humor,” Keogh said. “You also need to tell a story. It’s a cinematic moment.”

So far, we have covered the efforts of Audi, Chevrolet, Kia and Volkswagen, but you can rest assured that there are plenty more clips to come in the next couple of days.

By Csaba Daradics

Source: Bloomberg

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2011 Kia Pro_Cee’d

2011 Kia Pro_Cee’d

2011 Kia Pro_Cee’d

2011 Kia Pro_Cee’d

2010 Kia Cee'd Facelift: First Official Photo

Here's the first official photo of the updated 2010 Kia Cee'd facelift that made its way into the internet ahead of the compact hatchback's premiere at this fall's Frankfurt Motor Show. As anticipated, the Cee'd features a new fascia inspired by Kia's latest production and concept cars likes the Forte and KND-5 sedans. The cosmetic tidy-up includes the Korean firm's signature grille surround flanked by a pair of reshaped headlamps, plus a new bumper and hood design.

Furthermore, Kia's VW Golf contender also features restyled exterior mirrors with integrated turn signals while our spy shots suggest minor updates at the rear including a new set of tail lamps and quite possibly, a redesigned bumper.

As many of you might remember, a couple of weeks ago we showed you a trio of leaked shots of the 2010 Cee'd's dashboard which has been upgraded with new controls for the air-condition and audio system on the center console, a restyled steering wheel and updated gauges on the instrument panel.

Via: Automarket & Kia-World

Kia Takes on Time Travelling with New Super Bowl Commercial for 2011 Optima

This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating TV, digital, print and social media as well as in-dealership components, all focusing on the 2011 Optima midsize sedan.

The highlight of the campaign is a new 60-second spot that will air in the first quarter of Super Bowl XLV titled “One Epic Ride”. According to the company, the ad shows people across space and time "from a police officer and an international villain to aliens and an ancient chief" trying to get their hands on the all-new Optima, which "becomes an object of desire even for Poseidon", the Greek god of the sea.

“2010 was a historic year for Kia, including our best-ever U.S. sales and our first Super Bowl commercial, and it was an easy decision to return to the game this year to build on the brand’s momentum with the arrival of the all-new 2011 Optima,” said Michael Sprague, vice president, marketing & communications, KMA. “The first phase of the Optima launch promised that this vehicle is ‘not your average midsize sedan,’ and we knew we had to deliver something big for this year’s Super Bowl to give this eye-catching vehicle the attention it deserves, while at the same time generating fun and genuine interactions with consumers before, during and after the Super Bowl.”

The South Korean automaker said it will extend the campaign by giving away up to five new Optimas through its “One Epic Contest,” a game in which consumers will have to solve a series of puzzles using clues found in pre-Super Bowl and game day advertisements and social media postings.

Foreign Automakers Review Relationships with Tunisian Partners, which...”happen” to be Relatives of the Ousted President

The looting of the Ferrari 599 GTB owned by former Tunisian president Zein al-Abidine Ben Ali and the smashing of cars owned by his relatives including a Ferrari California may have been eye-catching in an offbeat sort of way, but there are more important automotive-related stories coming out from Tunisia.

It has been reported by several news agencies that Tunisians are also destroying random vehicles made by Kia, Fiat, Porsche and other makers. The reason? Because the companies that distribute them are controlled by members of the ruling family. Now, in light of all the latest developments, many international automakers are reviewing their business ties to the extended family of Zein al-Abidine Ben Ali, according to the Financial Times.

The daily newspaper said that up until now, the country's car market, which totaled just under 60,000 units in 2010, was heavily regulated by its trade ministry that favored importers controlled one way or another by relatives of the former president or his wife, Leila Trabelsi.

Companies controlled or owned by the family members of the ousted presidential couple include:

-Ford, which sells cars in Tunisia through a company partially owned by Belhassen Trabelsi, the former president’s brother-in-law;

-Ennakl, a dealer for Porsche, Volkswagen, Audi, and Seat controlled by Mohamed Sakher al-Materi, the president’s son-in-law;

-Kia, which distributes its models through City Cars, part of the El Materi Princess Holding, another company controlled by the former president’s son-in-law, Mohamed Sakher al-Materi;

-Le Moteur, which acts as an importer for several companies including Mercedes-Benz and Fiat, and is owned by Marouane Mabrouk, the deposed president’s son-in-law;

-Peugeot, which is represented by Stafim, a company in which Mehdi Belgaid – said to be engaged to Halima Ben Ali, the former president’s daughter – owns a stake;

Some carmakers such as Audi have stopped exporting their cars to the country because they are not sure if they would clear customs as well for their safety once they arrive on the dealer lots. The financial daily quoted Audi as saying; “We will have to look at whether we can continue doing business with this partner and whether they are the right partner for us. ”

Ford said it also looking into the matter and reassessing ties with its Tunisian importer, while Mercedes-Benz said it found no wrongdoing on behalf of Le Moteur but will monitor the situation. A Peugeot spokesman said the automaker will wait to see what the new government will do with companies associated with the president's family.

Other carmakers, including Kia and Porsche, said that for the time being, they will continue to do business as usual with their partners. Porsche in particular said it has no plans to change its arrangement with Ennaki “as long as the company is operational and paying for cars”.

The newspaper said that Fiat "would not comment on its business in Tunisia, or its local partner."

Source: Financial Times

Foreign Automakers Review Relationships with Tunisian Partners, which...”happen” to be Relatives of the Ousted President

The looting of the Ferrari 599 GTB owned by former Tunisian president Zein al-Abidine Ben Ali and the smashing of cars owned by his relatives including a Ferrari California may have been eye-catching in an offbeat sort of way, but there are more important automotive-related stories coming out from Tunisia.

It has been reported by several news agencies that Tunisians are also destroying random vehicles made by Kia, Fiat, Porsche and other makers. The reason? Because the companies that distribute them are controlled by members of the ruling family. Now, in light of all the latest developments, many international automakers are reviewing their business ties to the extended family of Zein al-Abidine Ben Ali, according to the Financial Times.

The daily newspaper said that up until now, the country's car market, which totaled just under 60,000 units in 2010, was heavily regulated by its trade ministry that favored importers controlled one way or another by relatives of the former president or his wife, Leila Trabelsi.

Companies controlled or owned by the family members of the ousted presidential couple include:

-Ford, which sells cars in Tunisia through a company partially owned by Belhassen Trabelsi, the former president’s brother-in-law;

-Ennakl, a dealer for Porsche, Volkswagen, Audi, and Seat controlled by Mohamed Sakher al-Materi, the president’s son-in-law;

-Kia, which distributes its models through City Cars, part of the El Materi Princess Holding, another company controlled by the former president’s son-in-law, Mohamed Sakher al-Materi;

-Le Moteur, which acts as an importer for several companies including Mercedes-Benz and Fiat, and is owned by Marouane Mabrouk, the deposed president’s son-in-law;

-Peugeot, which is represented by Stafim, a company in which Mehdi Belgaid – said to be engaged to Halima Ben Ali, the former president’s daughter – owns a stake;

Some carmakers such as Audi have stopped exporting their cars to the country because they are not sure if they would clear customs as well for their safety once they arrive on the dealer lots. The financial daily quoted Audi as saying; “We will have to look at whether we can continue doing business with this partner and whether they are the right partner for us. ”

Ford said it also looking into the matter and reassessing ties with its Tunisian importer, while Mercedes-Benz said it found no wrongdoing on behalf of Le Moteur but will monitor the situation. A Peugeot spokesman said the automaker will wait to see what the new government will do with companies associated with the president's family.

Other carmakers, including Kia and Porsche, said that for the time being, they will continue to do business as usual with their partners. Porsche in particular said it has no plans to change its arrangement with Ennaki “as long as the company is operational and paying for cars”.

The newspaper said that Fiat "would not comment on its business in Tunisia, or its local partner."

Source: Financial Times

Kia Takes on Time Travelling with New Super Bowl Commercial for 2011 Optima

This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating TV, digital, print and social media as well as in-dealership components, all focusing on the 2011 Optima midsize sedan.

The highlight of the campaign is a new 60-second spot that will air in the first quarter of Super Bowl XLV titled “One Epic Ride”. According to the company, the ad shows people across space and time "from a police officer and an international villain to aliens and an ancient chief" trying to get their hands on the all-new Optima, which "becomes an object of desire even for Poseidon", the Greek god of the sea.

“2010 was a historic year for Kia, including our best-ever U.S. sales and our first Super Bowl commercial, and it was an easy decision to return to the game this year to build on the brand’s momentum with the arrival of the all-new 2011 Optima,” said Michael Sprague, vice president, marketing & communications, KMA. “The first phase of the Optima launch promised that this vehicle is ‘not your average midsize sedan,’ and we knew we had to deliver something big for this year’s Super Bowl to give this eye-catching vehicle the attention it deserves, while at the same time generating fun and genuine interactions with consumers before, during and after the Super Bowl.”

The South Korean automaker said it will extend the campaign by giving away up to five new Optimas through its “One Epic Contest,” a game in which consumers will have to solve a series of puzzles using clues found in pre-Super Bowl and game day advertisements and social media postings.

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