Wednesday, February 2, 2011

Honda Plans to Kill Six-Seater FR-V Minivan in the UK

With average annual sales of 2,700 units in UK, it's no wonder that Honda has decided to take out the FR-V. The Japanese automaker said that the last examples of the six-seater compact minivan are due to roll off the production line at the firm's Suzuka plant in Japan this August. We attempted to communicate with Honda's European office to find out whether or not this decision concerns only the UK or if Honda plans to discontinue the FR-V in other markets also, but we have yet to receive an answer.

In the UK, Honda said that it sold a total of 13,531 FR-Vs since the family car first went on sale in 2004.The FR-V is also sold in Japan as the Edix.

"The FR-V has been very successful in its niche market, but the MPV sector is a very mature one and downsizing has become the dominant trend more recently," said Tom Gardner, Head of Marketing for Honda UK. "With cars like Jazz and Insight, we can serve this emerging market very well."

For those still interested, the compact MPV continues to be on sale from 16,700 GBP for the 1.8-liter i-VTEC model and from 18,000 GBP for the 2.2-liter i-CTDi.